The latest furore in the UK about “three strikes and you’re off the Net forever” should give many marketers cause to ponder new business models.
The music industry, as with other sectors such as telecoms, are operating with old business models, creating and then charging for false scarcity. However, many with online businesses that work, have [...]

We all know that people like to use the search engines to get answers to questions, but when promoting our sites, creating content and so on, how do we know what questions they might be asking in their search queries?
Well, look no further than the extremely useful Wordtracker question generator tool
Let’s try some examples:
Internet marketing [...]

What content should you be creating in 2009/2010?
Back in the olden days of search engine optimisation, it was all about text. Building websites full of textual content, sending emails full of text, sharing text through bulletin boards, and so on. Most people had dial up modems and images just slowed the connections down to a [...]

Take a look at your website.
On every page, and every piece of great content, how many ways of sharing that content do you have? None? One? Many?
Do you make it easy for a site visitor to send out a link to that content? Can they tweet it, add it to Digg, Facebook, delicious? Is there [...]

One of the growing problems on the Web is the plagiarism of content, usually through content scrapers or similar.
If you want to check whether your content has been stolen and is being used by another website, we recommend  using either Copyscape, fairshare, Plagium, or for a particular article, a free service such as article checker.
Copyscape [...]

As a native English speaker, I shudder when I read internet marketing articles about SEO that contain the most appalling English. Prime examples of this crop up all over blogs where it is blatantly obvious that automated article writing software has been used to generate content.
Here is one such example:
SEO is a process of improving [...]

Seth Godin makes a relevant point in his Gotcha! blog post today.
As consumers we hate to be lied to, yet as marketers we are trained to hide the truth behind marketing spiel in order to gain a clickthrough, a conversion or a sale.
When marketing your products and services in this day and age, honesty helps. [...]

Times are hard, budgets are tight, customers are finicky, so think out the box to grab their attention and email addresses.
What will make you stand out from your competitors? What are customers looking for that will give you the edge? We have previously talked about respecting your customers and understanding who they are and what [...]

There seems to be a commonly recurring theme in the blog posts recently about how important it is to talk to and listen to your customers. It really is not all about SEO if you want to win business, market share and higher search engine rankings – it is about adopting a holistic policy to [...]

Had an email the other day about how there are certain words that, if you put them in your copy, will help to slip under your reader’s radar and being to influence them into doing what you wish.
There are several words, apparently, which end in -ly. So, for instance,
* obviously * clearly * Slowly * [...]