Over the last few days, Twitter has been hard hit by a phishing scam through the Direct Messages (DMs) that users can send each other.
The scam coaxes readers to click on a link which goes not to the Twitter log in page as it appears, but to a page phishing for log in details to [...]

Hyperactive on the Net as always. Here are the tabs I currently have open. I thought I would share them as a useful resource for anyone looking to which marketing techniques you should be considering in 2009, as well as who is out there talking about interesting marketing ploys, methods, tools and so on. Where [...]

2009 is definitely going to be the year where small businesses have a really great chance to win in the customer service department, whilst their larger competitors go to the wall.
Put yourself in the shoes of a customer. When you buy a product, do you always get it home and find you instinctively know how [...]

Two worthwhile reads for the day. Firstly, some sound business advice from the BBC, and secondly, some research from Pew about the importance of the internet for news items. 
The first piece highlights the importance of the 360 degree view of your business and the opportunities right now to re-structure for the long term. The [...]

It has been obvious for over a decade that a good internet marketing company will have a core skillset that includes more than just SEO. However, many have focussed on the search engines as being the be all and end all of their offerings.
Results have been measured in the SERPs, with an increase in PageRank, [...]

As budgets flatten this year for advertising and marketing, it is obvious tha all of us as businesses will need to ensure we get maximum bang for each marketing buck that is spent. With the ever-changing search landscape too, where 2009 is likely to be the year where searchers find their results becoming more personalised [...]

If your website hosting company have allowed you to customise your 404 page, then grab the opportunity to turn it into a page that achieves something for you - turn it into a landing page for your latest special offer, or make it a landing page for a specific product you want to sell, or [...]

An interesting new study has been published by ScreenPages showing that whilst only a small percentage of site visitors use site search (around 5% on average), those that do demonstrate conversion rates of on average over 50% higher than those that don’t.
The survey covered 39 sites with over 3million visitors. Interestingly, the conversion rates on [...]

There is still no truly conclusive evidence about how bounce rates affect your search engine rankings, but let’s assume they do for a moment…
If a visitor comes to your site, views one page, and then leaves, this is viewed as a ‘bounce’. If, for instance, your site is slashdotted, Dugg or stumbledupon, and the link [...]

If you need to know what visitors look at on your site, what they react to, why they click where they do, and where they don’t, you need to run eye tracking studies. You can either employ an experienced company who offers eye tracking services to do this for you, or you can do this [...]