Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

I know you won’t believe me, but it’s true.
Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’.
Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand.
Let’s ask why [...]

We all now that developing relationships with potential and present customers is the name of the game. To do so, we need to choose one of a wide range of tools for the job, and live chat is a fast-growing sector. This software will allow you to chat directly with your website visitors, solving any [...]

Seth Godin makes a relevant point in his Gotcha! blog post today.
As consumers we hate to be lied to, yet as marketers we are trained to hide the truth behind marketing spiel in order to gain a clickthrough, a conversion or a sale.
When marketing your products and services in this day and age, honesty helps. [...]

Times are hard, budgets are tight, customers are finicky, so think out the box to grab their attention and email addresses.
What will make you stand out from your competitors? What are customers looking for that will give you the edge? We have previously talked about respecting your customers and understanding who they are and what [...]

There seems to be a commonly recurring theme in the blog posts recently about how important it is to talk to and listen to your customers. It really is not all about SEO if you want to win business, market share and higher search engine rankings – it is about adopting a holistic policy to [...]

There has been a massive sea change in marketing because of the internet. As the internet becomes even more real-time, consumers are becoming prosumers in a way that means the olde worlde marketing models are defunct.
It is no longer about CRM and discounted products or deals. Customers are looking for better value products, not necessarily [...]

The furore around Phorm continues. This time, it is the release of emails, requested under the Freedom of Information Act by a member of the public, between the Home Office and Phorm that are causing the bother.
The BBC report shows that the Home Office were in contact with Phorm back in 2007, endeavouring to discover [...]

As we have posted before, behavioural advertising is a hot topic. And showing advertising on websites to many _is_ acceptable as long as it is there to a) bring interesting products/info/brands to your attention and b) if it helps keep much of what makes the Internet the exciting phenemenon that it is, free.
However, with all [...]

Seth Godin’s post about Poisoning the Well points out oh so clearly what we are all fed up with, as people rather than marketers, with what is being done to force-sell us products, to sneakily rob our data and flog it, to constantly undermine our faith in human nature by marketers.
Just looking at this morning’s [...]