The BBC is reporting that virtual goods will make billions over the next few years on sites such as Facebook and gaming sites.
This however is only a new phenomenon to the West and to the BBC! Sites such as Cyworld in Korea have been in profit for several years due to the  introduction of a [...]

Although vouchers and coupons seem to have a rather lowly image in this country, they can bring in additional trade, and help create “word of mouse” promotion for your company.
Kelkoo have just announced that they are adding voucher codes from MyVouchers, allowing shoppers access to 250-300 new codes each day to get discounts from over [...]

If you are promoting an e-commerce site, you need to be aware of how the recession or tightening economy has affected potential site visitors.
For instance, many consumers have been tightening their belts and have become much more savvy about interest rates, credit cards and so on. This means that they may have changed credit card [...]

Retailers are fast catching on to the benefits of Twitter by advertising sales and discounts to their followers, and hence through their followers to many more than a normal advert could reach for even a fraction of the spend.
Using tools such as cheaptweet, retailers can clear end of line stock, raise brand awareness, and pull [...]

There has been a massive sea change in marketing because of the internet. As the internet becomes even more real-time, consumers are becoming prosumers in a way that means the olde worlde marketing models are defunct.
It is no longer about CRM and discounted products or deals. Customers are looking for better value products, not necessarily [...]

In the olde days of marketing, it was very much a broadcast mechanism for getting your brand and product names in front of the masses. Whether TV, in print, or as direct mail through the door, the message was very much one way. The only interaction was if the consumer then went to buy your [...]

Whilst we are on the subject of e-commerce and sales and all that retail jazz this week, let’s look at how to STOP people from buying from you. Because, after all, that’s why you have spent the equivalent of the debt of a third world country promoting your website, isn’t it? Not.
Ok, what are the [...]