Archive for the ‘internet marketing news’ Category

Black hat SEO techniques around again

Wednesday, March 10th, 2010

It would appear that once again the top search engines are being targeted by the black hats. SonicWall announced yesterday that top SEO terms are bringing up increasingly malicious sites.
Always a good idea to a) check the link you are clicking on and b) keep a close eye on your listings and report any malicious [...]

Belgian ad agencies go on strike

Monday, February 15th, 2010

27 Belgian advertising agencies have so far joined the virtual strike that is ongoing over the state of play of pitches in Belgium.
Start here
http://www.bubka.be/
Pitch lists cause immense pain and expense to agencies and the points are well made.

Google advertises….finally!

Monday, February 8th, 2010

Whilst Google may not really need to advertise as the brand name is inextricably linked to ’search’ in most of the world’s minds, it is interesting to see their contribution to the SuperBowl ads this weekend.
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Google have been hitting the news with negative headlines recently, so perhaps the motivation to advertise at such a major [...]

Increase in Internet Marketing Budgets

Thursday, February 4th, 2010

The majority of companies are aware of the importance of internet or digital marketing, although for many it is a struggle to understand how exactly to capitalise on the budget spend and achieve hard results.
Even so, a recent report from Econsultancy and ExactTarget shows that a large proportion of businesses expect to increase and maintain [...]

Warning – your traffic may drop from Google

Saturday, January 23rd, 2010

Are you offering facts and figures which people regularly search on? Does it drive traffic to your site?
Let’s give an example: what is the height of St Paul’s cathedral?

As you can see, the information the searcher requires is (partially) in the search engine listing. However, the likelihood is that this is enough to pique the [...]

Help for Haiti banners for your website

Friday, January 22nd, 2010

If you want to help publicise the ongoing aid efforts in Haiti, use the following banners for the UK Disaster Emergencies Committee donation fund.

Virtual Goods to make billions

Sunday, January 3rd, 2010

The BBC is reporting that virtual goods will make billions over the next few years on sites such as Facebook and gaming sites.
This however is only a new phenomenon to the West and to the BBC! Sites such as Cyworld in Korea have been in profit for several years due to theĀ  introduction of a [...]

Right 2 Link campaign

Monday, December 21st, 2009

A campaign has been started in response to the Digital Economy Bill and also those websites and news organisations who cite copyright issues about linking to content on their websites.
Right2Link.org has been set up to ensure that linking to websites remains free to all.
Whilst few people would argue with the rights of a news publisher [...]

Is Seth Godin wrong about Google vs Murdoch?

Tuesday, November 24th, 2009

Interestingly, I was just penning a post for another blog on the subject of Rupert Murdoch etc when Seth’s latest article landed in my inbox – Rupert Murdoch has it backwards
I think Seth, and potentially many others, may have it wrong. I include myself on this as I am now re-writing my post for the [...]

Bing improves online PR

Monday, March 15th, 2010

The travel homepage for Bing has undergone some new changes in order to improve usability.br/br/As well as the price predictor and hotel rate indicator which help users book rooms and check airfares, its search tools have been enhanced to assist those who arent sure where they want to travel to.br/br/By using the services more flexible search options, customers can receive data on a variety of destinations over a range of possible travel dates at once, including lowest flight fares.br/br/It is also able to produce results based on budget – if users type in how much they have to spend, the engine will generate all the different areas they can visit from their hometown within their specified amount.br/br/The company recently released visual product guidelines as part of its a href=http://www.clickthrough-marketing.com/optimiseyourblog.phpinternet marketing services/a strategy, intended to ease implementation for third parties in their applications. Concerns such as editorial style and approaches to user interface error messages are addressed.br/br/News brought to you by ClickThrough – experts in Search Engine Marketing amp; a href=http://www.clickthrough-marketing.com/Internet Marketing/a.