Are you offering facts and figures which people regularly search on? Does it drive traffic to your site?
Let’s give an example: what is the height of St Paul’s cathedral?

As you can see, the information the searcher requires is (partially) in the search engine listing. However, the likelihood is that this is enough to pique the [...]

Short of inspiration about the right keywords to use to attract your core audience audience? Here’s a slightly different way to find keywords this week:
Go to samepoint, enter one of your keywords or phrases into the search box, and click ’search’.
Then below each entry in the results, look at the keyword box and see how [...]

We all know that people like to use the search engines to get answers to questions, but when promoting our sites, creating content and so on, how do we know what questions they might be asking in their search queries?
Well, look no further than the extremely useful Wordtracker question generator tool
Let’s try some examples:
Internet marketing [...]

E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates.
So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised if [...]

It is surprising how many people struggle to think of the keywords that potential customers are likely to use to find your website, products, services and so on.
Use a keyword tool such as Google’s new Keyword Search tool to brainstorm keywords today.
By including these keyword variations in your content, code, alt tags, and so on, [...]

SEOs around the globe are trying to discover the implications of the ‘under the hood’ changes that come with Google caffeine (which is currently down for a few hours maintenance, it seems).
There are already various tools to compare the old (decaf) version of Google with the new one.
Facesaerch comparison tool
Comparegoogle.com
Google Caffeine Bookmarklet
compare Caffeine

Now this is one neat tool for anyone wanting to monitor certain terms on Twitter. Tweetbeep markets itself as Google alerts for Twitter, and it sure seems to be!
You may want to keep an eye open for mentions of your Twitter name  (although Tweetdeck and similar software also provide this functionality) or look for potential [...]

Seth Godin has recently posted twice on the subject of the “middle of the market”. His first post Fast In, Fast Out obviously started a train of thought and triggered the second about The Paradox of the Middle of the Market.
Whilst Seth is mainly talking about product development and then marketing that to the masses, [...]

It is surprising how many businesses have not yet mastered search, not just within the search engines, but elsewhere too. The benefits of becoming “search literate” are many fold, and will allow you to save time and effort in finding the answers or solutions to a multitude of questions.
Not just who are your competitors, but [...]

Now, this is fun! And with a multiplicity of uses for all of us, whether seeking keywords, or wanting to brainstorm, research new ideas, products and so on.
The Google Wonder Wheel is a new option that Google are playing around with and you can too. Go to Google.com, and type in your keywords to the [...]