Archive for the ‘Link Marketing’ Category

Right 2 Link campaign

Monday, December 21st, 2009

A campaign has been started in response to the Digital Economy Bill and also those websites and news organisations who cite copyright issues about linking to content on their websites.
Right2Link.org has been set up to ensure that linking to websites remains free to all.
Whilst few people would argue with the rights of a news publisher [...]

Why your PR dept doesn’t need to know everything

Tuesday, November 24th, 2009

Imagine a large corporate, looking to increase links to their site and also raise brand awareness amongst potential customers, and demonstrate theĀ  expertise within their company.
Forum marketing is an ideal tool at this juncture, so let’s wheel out an in-house expert to post to a variety of fora and help out those communities with technical [...]

Who’s copying your RSS feed?

Wednesday, August 19th, 2009

I was actually looking for a tool that would allow me to easily see who was pulling the RSS feeds from certain sites and came across Copygator instead. Whilst the original search was not for content theft per se, but rather to discover where content is being syndicated, this seemed a useful tool.
Copygator constantly monitors [...]

Getting backlinks the easy way

Tuesday, August 11th, 2009

Take a look at your website.
On every page, and every piece of great content, how many ways of sharing that content do you have? None? One? Many?
Do you make it easy for a site visitor to send out a link to that content? Can they tweet it, add it to Digg, Facebook, delicious? Is there [...]

Wordtwit vs Twitterfeed

Tuesday, August 4th, 2009

As some may have noticed, we have been experimenting with some of the Twitter tools available for clients and SEO agencies alikes.
For those with a blog, there are multiple options for ensuring that the information posted to your blog is automatically added to your twitter account, thereby saving a job. However, some tools only work [...]

Creative website revenue idea for SEO

Thursday, July 23rd, 2009

If you are using Twitter, then you should also be using Tweetlater, which allows you to automate many of the processes which you need to do to make the most of Twitter eg send a welcome message, auto-tweet, auto-follow, auto-unfollow and so on.

Even if you are not using Twitter and tweetlater, a quick look around [...]

9 Easy Ways to Locate your Link Targets

Wednesday, July 15th, 2009

We all know how important it is to find sites that are willing to link back to us, but sometimes it can prove difficult to track down sites of high value with a loyal audience in our niche.
Here are 9 quick and easy ways to find sites that you can establish a link with.
Firstly, though, [...]

Stuff SEO – you gotta get in to INBOUND marketing

Friday, June 12th, 2009

There have been growing disputes (finally!) about the terms “SEO and SEM” being outdated.
There are those who define internet marketing as search engine optimisation, PPC and a bit of link marketing. But for those who have been in the business for a while, internet marketing is a much wider subject with far more actions. [...]

Be warned with short URLs

Monday, May 18th, 2009

Recently, there was a flurry of malicious short URls flying around which led to sites which then attempted to hijack your browser, install nasty scripts, codecs etc etc.
Most of the shortening sites now have a Preview feature, and it is worth enabling it, or using it, for peace of mind.
Bit.ly have a Firefox extension for [...]

TrustRank and your site quality score

Monday, April 27th, 2009

With the growing number of pages and websites created purely to scam the search engines, it is becoming increasingly important to ensure that your site is viewed as trustworthy. Particularly when seeking backlinks or looking for sites to link to.
TrustRankis a concept developed in an attempt to combat spam in web searches. As highlighted previously [...]