Archive for the ‘Multi Lingual SEM’ Category

Geo targeting will put you on the map

Monday, April 27th, 2009

The search engines have been focussing on geolocators and geo targetting for quite some time now in order to provide location and device based search results. These are often felt to be of more relevance to a user during specific search types eg when shopping, rather than researching.
There are several factors which determine the effectiveness [...]

Multilingual SEO quick tips

Monday, December 8th, 2008

If you are considering a multi-lingual SEO and search marketing campaign, it is worth considering whether local versions of the website should be locally hosted. This can make an impact on SEO and alongside submitting to local directories and search engines, take a look at local hosting as a further option for your multi-lingual SEO. [...]

Multi Lingual SEO – getting it wrong!

Friday, November 14th, 2008

As an end of the week moment, here are a few, possibly apocryphal, tales of products that got ‘lost in translation’, written as an accompaniment to an article about multi-lingual SEM.
This is a reminder to all that, when attempting to conduct internet marketing overseas, it is wise to use someone who knows the lie of [...]

Multi-lingual SEO

Monday, September 29th, 2008

The Internet was ‘invented’ by English speakers, but as the growth of PC purchase has spread even to the most impoverished nations, so we have seen a rise in the number of non-native English speakers accessing the Web and seeking products and services from other countries.
If your website is not tailored to communicate with these [...]