Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

I know you won’t believe me, but it’s true.
Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’.
Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand.
Let’s ask why [...]

If you are using Twitter, then you should also be using Tweetlater, which allows you to automate many of the processes which you need to do to make the most of Twitter eg send a welcome message, auto-tweet, auto-follow, auto-unfollow and so on.

Even if you are not using Twitter and tweetlater, a quick look around [...]

We all now that developing relationships with potential and present customers is the name of the game. To do so, we need to choose one of a wide range of tools for the job, and live chat is a fast-growing sector. This software will allow you to chat directly with your website visitors, solving any [...]

In ye olde days, that was a given. But now, with social media and networking on the increase, the answer has changed.
Whilst you may spend hours carefully crafting your marketing messages and adverts, designing campaigns, implementing and monitoring your branding, your customers can take apart all of this within moments in the social networking sphere.
One [...]

Seth Godin makes a relevant point in his Gotcha! blog post today.
As consumers we hate to be lied to, yet as marketers we are trained to hide the truth behind marketing spiel in order to gain a clickthrough, a conversion or a sale.
When marketing your products and services in this day and age, honesty helps. [...]

Times are hard, budgets are tight, customers are finicky, so think out the box to grab their attention and email addresses.
What will make you stand out from your competitors? What are customers looking for that will give you the edge? We have previously talked about respecting your customers and understanding who they are and what [...]

And you thought elevator pitches were hard!!
Journalists are increasingly looking to Twitter for stories and pitches, so your latest necessary skill and challenge is to put your press release or pitch into 140 characters.
Sending Word documents to journos is now a big #fail so start sharpening your haiku skills!

There have been growing disputes (finally!) about the terms “SEO and SEM” being outdated.
There are those who define internet marketing as search engine optimisation, PPC and a bit of link marketing. But for those who have been in the business for a while, internet marketing is a much wider subject with far more actions. [...]

There seems to be a commonly recurring theme in the blog posts recently about how important it is to talk to and listen to your customers. It really is not all about SEO if you want to win business, market share and higher search engine rankings – it is about adopting a holistic policy to [...]