We are very pleased today to announce the launch of our add-on for phone call tracking with Google Analytics.
This add-on allows you to track phone call conversions from any source – banners, affiliates, forums, as well as PPC and organic searches. The importance of demonstrating ROI to internet marketing clients can never be under-estimated, particularly [...]

E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates.
So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised if [...]

As of June 4th 2009, Google will be amending its policy on trademark terms and PPC bids on these in a further 190 countries. What this means is that you will now be able to bid on trademarks which belong to other companies and individuals, and vice versa. Previously, should anyone attempt to conduct a [...]

Apparently, we are in a global recession. Therefore, you would assume that businesses would be looking to save money wherever they can. Not making cuts per se but looking to improve and be more efficient with the money they have. That is not, however, what seems to be happening.
One of the places where money leaks, [...]

It is always interesting to look at some of the major niches and see how their players use the search engines, and what internet marketing strategies they are deploying. After all, they are in highly competitive businesses, with big brands competing for top slot, and need to be good at what they do to win.
This [...]

Surely they have to stop?! We’ve all seen them, here is the latest to land in my inbox – the sales letter the punters love!
WATCH my sales soar……
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Read no further, just scroll down and BUY IT NOW!! This purchase will change your life – GUARANTEED! 100%, 30 day money back guarantee – what have you [...]

The latest waves in the search marketing blogosphere seem to be about the changes to Yahoo Search and its PPC programme.  Yahoo have been quite open about in on their blog, explaining why they have decided to start their account optimisation programme.
Basically, what this programme does is allow Yahoo Search team to ‘optimise’ (read this [...]

If you are using email marketing as a regular marketing strategy, it may be time to re-assess its performance vs cost.
Firstly, the recession means that as many people lose their jobs, often without warning, your email list can quickly become out of date and therefore unresponsive.
Secondly, many people, of all ages, are now using social [...]

Have you enabled the Conversion Optimiser on your Adwords account?
Instead of manually monitoring and adjusting your PPC bids, this tool now does much of that work for you. There are, however, as with all automated tools, certain things which do not work as well as human intuition, but on the whole this tool is likely [...]

It has been obvious for over a decade that a good internet marketing company will have a core skillset that includes more than just SEO. However, many have focussed on the search engines as being the be all and end all of their offerings.
Results have been measured in the SERPs, with an increase in PageRank, [...]