Archive for the ‘SEM Industry’ Category

Bing and Yahoo adopt the canonical tag

Saturday, March 6th, 2010

Image by Noah Sussman via Flickr

After the announcement last year that the 3 major search engines would adopt the canonical tag, it seems that Bing and Yahoo may be about to support it too, though not to the cross-domain level that Google plan to.
This tag helps solve the duplicate content issue, particularly prevalent when multiple [...]

Google advertises….finally!

Monday, February 8th, 2010

Whilst Google may not really need to advertise as the brand name is inextricably linked to ’search’ in most of the world’s minds, it is interesting to see their contribution to the SuperBowl ads this weekend.
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Google have been hitting the news with negative headlines recently, so perhaps the motivation to advertise at such a major [...]

Does Google threaten your business?

Tuesday, January 5th, 2010

Whilst Google has spent the last decade taking potshots at all and sundry – from Amazon to Microsoft, from authors and publishers to video content producers, from telecoms to the oil industry – it is perhaps time to wonder whether your business might be next?
The Big Money has an interesting slant on Google in the [...]

Clickthrough’s View of Search in 2009 and 2010

Tuesday, December 29th, 2009

Image by vernhart via Flickr

As 2009 rolls to a close, everyone is considering the changes in the world of search during the year. So, we have gathered together the views from some of our experts in the Clickthrough Marketing office of what we may see in 2010 as a result of those changes.
Adam Symes, Head [...]

Right 2 Link campaign

Monday, December 21st, 2009

A campaign has been started in response to the Digital Economy Bill and also those websites and news organisations who cite copyright issues about linking to content on their websites.
Right2Link.org has been set up to ensure that linking to websites remains free to all.
Whilst few people would argue with the rights of a news publisher [...]

Firefox tell you to move to Bing for searches

Monday, December 14th, 2009

Google CEO Eric Schmidt’s statement on American TV last week seems to have started a minor furore about privacy and Google’s attitude to it.
Firefox CEO has responded by posting the link to the Firefox add-on to use Bing as a search engine instead/as well as Google, even though this reduces the income Firefox gets from [...]

Is Seth Godin wrong about Google vs Murdoch?

Tuesday, November 24th, 2009

Interestingly, I was just penning a post for another blog on the subject of Rupert Murdoch etc when Seth’s latest article landed in my inbox – Rupert Murdoch has it backwards
I think Seth, and potentially many others, may have it wrong. I include myself on this as I am now re-writing my post for the [...]

Ready to surf the Google wave?

Sunday, September 6th, 2009

Google Wave will be launched on Sept 30th to 100,o00 invitees. If you haven’t already studied what Google Wave will be bringing to the online world, you need to start today. Mashable have created a clear guide to Google Wave, which is well worth reading, and there are thousands of articles on Google Wave out [...]

Grants for Digital Britain

Tuesday, September 1st, 2009

At first glance, the newly announced grants for Digital Britain innovation and feasibility studies would not seem to hold much interest for the SEO industry. But, looking deeper into the scope of projects being encouraged, it would seem there is a chance for some of the most innovative companies who are involved in next gen [...]

SEO IQ Test – how good are you at SEO?

Tuesday, August 25th, 2009

Time to find the experts…..try this SEO IQ quiz and see just how good you are at search engine optimisation.
Having tried it, it is a little like the Impossible Quiz though! There are so many double negatives make sure you have a clear head before starting.
Also, some of the questions are unclear, particularly those which [...]