Archive for the ‘SEO’ Category

Black hat SEO techniques around again

Wednesday, March 10th, 2010

It would appear that once again the top search engines are being targeted by the black hats. SonicWall announced yesterday that top SEO terms are bringing up increasingly malicious sites.
Always a good idea to a) check the link you are clicking on and b) keep a close eye on your listings and report any malicious [...]

Adios SearchWiki, Hello Google Stars

Saturday, March 6th, 2010

Image by malglam via Flickr

Google has announced that it will be dropping the searchwiki feature from the search engine, and introducing Google stars instead.
These work in the same way as you may have become used to with Google Mail, News and Reader. The Google blog states:
“With stars, you can simply click the star marker on [...]

Bing and Yahoo adopt the canonical tag

Saturday, March 6th, 2010

Image by Noah Sussman via Flickr

After the announcement last year that the 3 major search engines would adopt the canonical tag, it seems that Bing and Yahoo may be about to support it too, though not to the cross-domain level that Google plan to.
This tag helps solve the duplicate content issue, particularly prevalent when multiple [...]

Think glocal – has Google lost it?

Wednesday, February 17th, 2010

Think global, act local (AKA glocal) was a well known campaign slogan for a multitude of ’sins’ – eco warriors etc. As the internet has permitted many of us to search further afield for what we seek, the hope had to be that this could be turned on its head and we could think local [...]

Increase in Internet Marketing Budgets

Thursday, February 4th, 2010

The majority of companies are aware of the importance of internet or digital marketing, although for many it is a struggle to understand how exactly to capitalise on the budget spend and achieve hard results.
Even so, a recent report from Econsultancy and ExactTarget shows that a large proportion of businesses expect to increase and maintain [...]

Warning – your traffic may drop from Google

Saturday, January 23rd, 2010

Are you offering facts and figures which people regularly search on? Does it drive traffic to your site?
Let’s give an example: what is the height of St Paul’s cathedral?

As you can see, the information the searcher requires is (partially) in the search engine listing. However, the likelihood is that this is enough to pique the [...]

Google adds more rich snippets

Saturday, January 23rd, 2010

Have you ever wondered why it is important to keep your website up to date?
Wonder no more!
Google has just added a new feature to search engine listings – event dates.
Hosting a gig? Running a series of seminars? Then, make sure the event dates are listed on your site.
Not sure how to do it? Then check [...]

Does Google threaten your business?

Tuesday, January 5th, 2010

Whilst Google has spent the last decade taking potshots at all and sundry – from Amazon to Microsoft, from authors and publishers to video content producers, from telecoms to the oil industry – it is perhaps time to wonder whether your business might be next?
The Big Money has an interesting slant on Google in the [...]

Clickthrough’s View of Search in 2009 and 2010

Tuesday, December 29th, 2009

Image by vernhart via Flickr

As 2009 rolls to a close, everyone is considering the changes in the world of search during the year. So, we have gathered together the views from some of our experts in the Clickthrough Marketing office of what we may see in 2010 as a result of those changes.
Adam Symes, Head [...]

Annotate your analytics

Tuesday, December 29th, 2009

Now you can make the most of teamwork by allowing every member of your company who has access to Google Analytics to annotate the graphs about your traffic and highlight, for instance, why specific peaks and troughs have occurred in your website traffic.
Whilst it is possible to do this with static graphs taken from analytics [...]