Archive for the ‘Small Business Resources’ Category

Social Media Icon Sets – yum!

Monday, March 8th, 2010

Image by webtreats via Flickr

There are some very striking social media icons out there, and they can only add to a website, as well as showing you are aware of social media and its importance in everyone’s online life.
Smashing Apps have put together a full range of social media icons for you to plagiarise, enjoy, [...]

Are the big boys playing catch up?

Saturday, March 6th, 2010

The latest report from the University of Masschusetts Dartmouth Center for Marketing research may initially seem to imply that the largest Fortune 500 companies are adopting social media (e.g. Twitter and Facebook) more quickly than their smaller counterparts in the Fortune 500.
However, the reality is that whilst 35% of the Fortune 500 companies tweet and [...]

Increase in Internet Marketing Budgets

Thursday, February 4th, 2010

The majority of companies are aware of the importance of internet or digital marketing, although for many it is a struggle to understand how exactly to capitalise on the budget spend and achieve hard results.
Even so, a recent report from Econsultancy and ExactTarget shows that a large proportion of businesses expect to increase and maintain [...]

Help for Haiti banners for your website

Friday, January 22nd, 2010

If you want to help publicise the ongoing aid efforts in Haiti, use the following banners for the UK Disaster Emergencies Committee donation fund.

Annotate your analytics

Tuesday, December 29th, 2009

Now you can make the most of teamwork by allowing every member of your company who has access to Google Analytics to annotate the graphs about your traffic and highlight, for instance, why specific peaks and troughs have occurred in your website traffic.
Whilst it is possible to do this with static graphs taken from analytics [...]

Have you tried vouchers on your site?

Friday, December 18th, 2009

Although vouchers and coupons seem to have a rather lowly image in this country, they can bring in additional trade, and help create “word of mouse” promotion for your company.
Kelkoo have just announced that they are adding voucher codes from MyVouchers, allowing shoppers access to 250-300 new codes each day to get discounts from over [...]

5 easy ways to keep in touch with customers

Saturday, December 5th, 2009

Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

Stop doing SEO!

Thursday, December 3rd, 2009

Are you spending time worrying about SEO? Or worse, spending untold money trying to move up the search engine results pages only to find that for no good reason your website has vanished from the top 100 pages?
If you find your days and nights are haunted by keyword research, writing META tags, hunting down keyword [...]

Are you using the right keywords in your SEO?

Thursday, December 3rd, 2009

Short of inspiration about the right keywords to use to attract your core audience audience? Here’s a slightly different way to find keywords this week:
Go to samepoint, enter one of your keywords or phrases into the search box, and click ’search’.
Then below each entry in the results, look at the keyword box and see how [...]

Social Media search engines

Monday, November 30th, 2009

As more of us become reliant on social media, not just for marketing campaigns but as a means to find out news, engage with peers, and so on, the need for search engines which specifically bring blog posts, Tweets, Diggs, social bookmarks etc to us has increased.
So, we set off to find some of the [...]