Archive for the ‘Social Media’ Category

Clickthrough’s View of Search in 2009 and 2010

Tuesday, December 29th, 2009

Image by vernhart via Flickr

As 2009 rolls to a close, everyone is considering the changes in the world of search during the year. So, we have gathered together the views from some of our experts in the Clickthrough Marketing office of what we may see in 2010 as a result of those changes.
Adam Symes, Head [...]

Successful social media campaign – RATM

Monday, December 21st, 2009

Started by a father of three who wanted to add a little spice to the race for the Christmas number 1 in the UK charts, the Rage Against The Machine shows just how a social media campaign can go viral.
Joe Morter is not a highly paid media/PR exec, he is a hi-fi engineer, and along [...]

Are you still ignoring Facebook?

Wednesday, December 16th, 2009

Major companies block access to it, many poo-poo it as the haunt of the shallow-minded seeking to share their everyday trivia with the world, and many marketers just haven’t adapted it into their social media strategy. (Usually for at least the above reasons – there are more).
And yet, Facebook is now the number 1 communications [...]

Stop doing SEO!

Thursday, December 3rd, 2009

Are you spending time worrying about SEO? Or worse, spending untold money trying to move up the search engine results pages only to find that for no good reason your website has vanished from the top 100 pages?
If you find your days and nights are haunted by keyword research, writing META tags, hunting down keyword [...]

Social Media search engines

Monday, November 30th, 2009

As more of us become reliant on social media, not just for marketing campaigns but as a means to find out news, engage with peers, and so on, the need for search engines which specifically bring blog posts, Tweets, Diggs, social bookmarks etc to us has increased.
So, we set off to find some of the [...]

How valuable is your network?

Wednesday, November 25th, 2009

Metcalfe’s Law, which is mainly applied to telecoms networks, but can seemingly equally be applied to social networks, states:
the value of a (telecommunications) network is proportional to the square of the number of connected users
Therefore, if you know 2 people, the value of your network is 4. If you need 10 people, the value of [...]

10 ways not to write a blog comment

Sunday, November 22nd, 2009

I’ve just been reading through the comments submitted to this blog, which are currently under moderation rather than open.I don’t think I am particularly heavy handed with the delete button, but the majority of the comments submitted break all netiquette whilst achieving nothing for your Web PR….
Commenting on blogs is an excellent way to attract [...]

Facebook changes – again!

Thursday, November 19th, 2009

More changes to come on Facebook. This time, some actually seem to make sense.
However, there is one particular change which seems likely to upset users, advertisers and hence Facebook’s potential revenue.
Last week, almost below my radar, a small notification appeared which casually stated, amongst other text, that notifications would be vanishing in the New Year [...]

Is there still a place for forums?

Thursday, November 19th, 2009

Having spent much time over the years in forums, it strikes me that forums are being ignored by many in their internet marketing mix with the dash to incorporate Twitter and other social media.
However, there is much value in forums, which cannot be replicated in such depth using the likes of Twitter or Facebook. It [...]

SEO and Internet Marketing Google Wave

Monday, November 16th, 2009

In light of the fact there didn’t appear to be any public waves on SEO and internet marketing, Clickthrough decided to set one up!
SEO and Internet marketing Google Wave
We haven’t really publicised it yet, but feel free to tell others to come and join us in our new community.
The point of the SEO Wave is [...]