Image by Noah Sussman via Flickr

After the announcement last year that the 3 major search engines would adopt the canonical tag, it seems that Bing and Yahoo may be about to support it too, though not to the cross-domain level that Google plan to.
This tag helps solve the duplicate content issue, particularly prevalent when multiple [...]

Think global, act local (AKA glocal) was a well known campaign slogan for a multitude of ’sins’ – eco warriors etc. As the internet has permitted many of us to search further afield for what we seek, the hope had to be that this could be turned on its head and we could think local [...]

Major companies block access to it, many poo-poo it as the haunt of the shallow-minded seeking to share their everyday trivia with the world, and many marketers just haven’t adapted it into their social media strategy. (Usually for at least the above reasons – there are more).
And yet, Facebook is now the number 1 communications [...]

If you are promoting an e-commerce site, you need to be aware of how the recession or tightening economy has affected potential site visitors.
For instance, many consumers have been tightening their belts and have become much more savvy about interest rates, credit cards and so on. This means that they may have changed credit card [...]

From today,  readers of Google news items will find their access limited to 5 items per day from certain sources – the majority of which are those who have been vociferous about search engines carrying their news for free. Announcements by the likes of Rupert Murdoch that Google is profiting from their work, and giving [...]

I know you won’t believe me, but it’s true.
Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’.
Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand.
Let’s ask why [...]

At first glance, the newly announced grants for Digital Britain innovation and feasibility studies would not seem to hold much interest for the SEO industry. But, looking deeper into the scope of projects being encouraged, it would seem there is a chance for some of the most innovative companies who are involved in next gen [...]

The latest furore in the UK about “three strikes and you’re off the Net forever” should give many marketers cause to ponder new business models.
The music industry, as with other sectors such as telecoms, are operating with old business models, creating and then charging for false scarcity. However, many with online businesses that work, have [...]

What content should you be creating in 2009/2010?
Back in the olden days of search engine optimisation, it was all about text. Building websites full of textual content, sending emails full of text, sharing text through bulletin boards, and so on. Most people had dial up modems and images just slowed the connections down to a [...]

It would seem that Google may be testing breadcrumbs in search results.
Ribbie Hammond reported it here but it seems difficult to reproduce on the UK site.
If this is a sign of things to come, it might be a good idea to check not just the logic of your site information architecture, but also your file [...]