Archive for the ‘Tips & Tricks’ Category

Bing and Yahoo adopt the canonical tag

Saturday, March 6th, 2010

Image by Noah Sussman via Flickr

After the announcement last year that the 3 major search engines would adopt the canonical tag, it seems that Bing and Yahoo may be about to support it too, though not to the cross-domain level that Google plan to.
This tag helps solve the duplicate content issue, particularly prevalent when multiple [...]

Google adds more rich snippets

Saturday, January 23rd, 2010

Have you ever wondered why it is important to keep your website up to date?
Wonder no more!
Google has just added a new feature to search engine listings – event dates.
Hosting a gig? Running a series of seminars? Then, make sure the event dates are listed on your site.
Not sure how to do it? Then check [...]

Help for Haiti banners for your website

Friday, January 22nd, 2010

If you want to help publicise the ongoing aid efforts in Haiti, use the following banners for the UK Disaster Emergencies Committee donation fund.

Have you tried vouchers on your site?

Friday, December 18th, 2009

Although vouchers and coupons seem to have a rather lowly image in this country, they can bring in additional trade, and help create “word of mouse” promotion for your company.
Kelkoo have just announced that they are adding voucher codes from MyVouchers, allowing shoppers access to 250-300 new codes each day to get discounts from over [...]

How does your site look in different browsers?

Saturday, December 5th, 2009

Making sure your site appears as it should in different browsers is no mean feat for the people who code your website.
It is always wise though to check your site in as many browsers, including mobile browsers, before it goes live.
Here are some tools to do precisely that and show you exactly what your website [...]

Clear out your inbox

Saturday, December 5th, 2009

You may not realise it but safely guarding all your emails that include your passwords is a very bad idea.
Imagine that your computer is stolen. The thief accessed your email inbox simply by clicking on Outlook, or going to Gmail, hotmail etc. Because, of course, for easy access and because you don’t think of this [...]

5 easy ways to keep in touch with customers

Saturday, December 5th, 2009

Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

Why your PR dept doesn’t need to know everything

Tuesday, November 24th, 2009

Imagine a large corporate, looking to increase links to their site and also raise brand awareness amongst potential customers, and demonstrate the  expertise within their company.
Forum marketing is an ideal tool at this juncture, so let’s wheel out an in-house expert to post to a variety of fora and help out those communities with technical [...]

10 ways not to write a blog comment

Sunday, November 22nd, 2009

I’ve just been reading through the comments submitted to this blog, which are currently under moderation rather than open.I don’t think I am particularly heavy handed with the delete button, but the majority of the comments submitted break all netiquette whilst achieving nothing for your Web PR….
Commenting on blogs is an excellent way to attract [...]

Friday Phonetic Fun

Friday, November 20th, 2009

Do you get exasperated with callers who insist on making you spell every word in your address, even really obvious ones?
So do we. This has just happened in the office. We were listening to a colleague in precisely that situation being  asked to spell her  address “Garden Lane”.
None of this alpha, beta, charlie standard phonetic [...]