Archive for the ‘Tips & Tricks’ Category
Saturday, March 6th, 2010
Image by Noah Sussman via Flickr
After the announcement last year that the 3 major search engines would adopt the canonical tag, it seems that Bing and Yahoo may be about to support it too, though not to the cross-domain level that Google plan to.
This tag helps solve the duplicate content issue, particularly prevalent when multiple [...]
Tags: information architecture, Search engine optimization Posted in SEM Industry, SEO, Stats & Trends, Tips & Tricks, google | No Comments »
Saturday, January 23rd, 2010
Have you ever wondered why it is important to keep your website up to date?
Wonder no more!
Google has just added a new feature to search engine listings – event dates.
Hosting a gig? Running a series of seminars? Then, make sure the event dates are listed on your site.
Not sure how to do it? Then check [...]
Tags: events, google, Google search, rich snippets, SEO, tools Posted in SEO, Tips & Tricks, google | No Comments »
Friday, January 22nd, 2010
If you want to help publicise the ongoing aid efforts in Haiti, use the following banners for the UK Disaster Emergencies Committee donation fund.
Tags: help for haiti, website banners Posted in Small Business Resources, Tips & Tricks, internet marketing news | No Comments »
Friday, December 18th, 2009
Although vouchers and coupons seem to have a rather lowly image in this country, they can bring in additional trade, and help create “word of mouse” promotion for your company.
Kelkoo have just announced that they are adding voucher codes from MyVouchers, allowing shoppers access to 250-300 new codes each day to get discounts from over [...]
Tags: business, Coupon, discount, ecommerce, Holidays, kelkoo, marketing, online shopping, Voucher, vouchers Posted in Small Business Resources, Tips & Tricks, e-commerce | No Comments »
Saturday, December 5th, 2009
Making sure your site appears as it should in different browsers is no mean feat for the people who code your website.
It is always wise though to check your site in as many browsers, including mobile browsers, before it goes live.
Here are some tools to do precisely that and show you exactly what your website [...]
Tags: browser checker, Browsers, cross browser compatibility, tools Posted in SEO, Tips & Tricks | No Comments »
Saturday, December 5th, 2009
You may not realise it but safely guarding all your emails that include your passwords is a very bad idea.
Imagine that your computer is stolen. The thief accessed your email inbox simply by clicking on Outlook, or going to Gmail, hotmail etc. Because, of course, for easy access and because you don’t think of this [...]
Tags: email, passwords, security Posted in Tips & Tricks | No Comments »
Saturday, December 5th, 2009
Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]
Tags: business, crm, facebook, LinkedIn, marketing, Social network, twitter, website Posted in Online PR, Small Business Resources, Tips & Tricks, blogs, crm | No Comments »
Tuesday, November 24th, 2009
Imagine a large corporate, looking to increase links to their site and also raise brand awareness amongst potential customers, and demonstrate the expertise within their company.
Forum marketing is an ideal tool at this juncture, so let’s wheel out an in-house expert to post to a variety of fora and help out those communities with technical [...]
Tags: Brand awareness, expertise, forum marketing, marcomms, marketing, Marketing strategy, pr Posted in Link Marketing, SEO, Tips & Tricks | No Comments »
Sunday, November 22nd, 2009
I’ve just been reading through the comments submitted to this blog, which are currently under moderation rather than open.I don’t think I am particularly heavy handed with the delete button, but the majority of the comments submitted break all netiquette whilst achieving nothing for your Web PR….
Commenting on blogs is an excellent way to attract [...]
Tags: blog marketing, commenting on blogs, comments, netiquette Posted in Social Media, Tips & Tricks, blogs | 1 Comment »
Friday, November 20th, 2009
Do you get exasperated with callers who insist on making you spell every word in your address, even really obvious ones?
So do we. This has just happened in the office. We were listening to a colleague in precisely that situation being asked to spell her address “Garden Lane”.
None of this alpha, beta, charlie standard phonetic [...]
Tags: phonetic alphabet Posted in Tips & Tricks | 7 Comments »
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