Archive for the ‘Uncategorized’ Category

Make millions scamming on Facebook

Friday, November 6th, 2009

Well, plenty of others have, it seems and Facebook etc seem to be doing very little about it as it is, of course, their bread and butter.
Read more on how to earn millions on Facebook. And then take a long hard look in the mirror before you implement any of the tactics in the ways [...]

Off-page optimisation sees a major shift

Monday, August 10th, 2009

Once upon a time, and sadly still, in many SEO eyes, off page optimisation was one of the two keys to online success. Off-page optimisation includes link marketing campaigns, article marketing, posting to forums and blogs, video content, podcasts, joint ventures, syndicated content, and so on.
What we have seen is a dramatic change in the [...]

Social media good for hotels and accommodation providers

Wednesday, July 15th, 2009

Whilst this article states that search engine marketing is still the way to go for hoteliers, there are aspects of social media marketing that hotels are still ignoring.
For instance, a hotel that I recently stayed in (which also provided free wifi not just in the lobby but also in the rooms) sent a tweet shortly [...]

Re-blogging – why do it?

Monday, April 20th, 2009

Retweeting is all the rage at the moment, and is an excellent way to share information, opinions, blog posts, useful links and so on with your ‘crowd’, community or customers. There is an excellent guide to retweeting  from AJ Vaynerchuck
As the post states, it is a natural instinct to want to share something with others [...]

How level will the playing field be now with Google?

Wednesday, February 25th, 2009

For many small businesses, getting great ranking on the SERPs, even for competitive keywords, has always been possible. However, SEOBook’s Aaron Wall, has today posted about the rise of big name brands on the Google SERPs.
Google’s aim, if what Eric Schmidt said about brands is correct, is to try to remove some of the dross [...]

Adios email?

Tuesday, February 3rd, 2009

If you are using email marketing as a regular marketing strategy, it may be time to re-assess its performance vs cost.
Firstly, the recession means that as many people lose their jobs, often without warning, your email list can quickly become out of date and therefore unresponsive.
Secondly, many people, of all ages, are now using social [...]

SEOBook Toolbar

Tuesday, January 20th, 2009

Great little Firefox extension for free at SEO Book – the SEO Toolbar. This should give you more than enough data to enable you to successfully promote clients’ websites, as well as your own.
There is a whole slew of features, and it is going to take some playing around to build all this information into [...]

Unusual business use of social networking sites

Tuesday, December 16th, 2008

Who would have thought it? A legal firm in Australia have just served legal papers through Facebook on a couple who had failed to respond to letters or emails, or attend a court date.
The judge in the case has allowed lawyer Mark McCormack to contact the couple, and serve repossession papers on their house, through [...]

Search engines overtake Yellow Pages

Thursday, October 30th, 2008

If you hadn’t got the message yet that many of your local customers are seeking you online, this report should finally convince you!
Although here in the UK, there are still some dinosaurs who cannot understand why they would need a computer let alone access to the Internet, there are obviously globally more savvy punters who [...]

www.domain.com or domain.com?

Monday, October 20th, 2008

Some while back, it became inessential to actually use the ‘www’ bit of the domain if your hosting company knew how to configure TLDs and subdomains correctly. After all, it is such a mouthful to say, as well, and surely everyone by now knows about the ‘www’ bit?
However, it does seem to have caused a [...]