Now you can make the most of teamwork by allowing every member of your company who has access to Google Analytics to annotate the graphs about your traffic and highlight, for instance, why specific peaks and troughs have occurred in your website traffic.
Whilst it is possible to do this with static graphs taken from analytics [...]

We are very pleased today to announce the launch of our add-on for phone call tracking with Google Analytics.
This add-on allows you to track phone call conversions from any source – banners, affiliates, forums, as well as PPC and organic searches. The importance of demonstrating ROI to internet marketing clients can never be under-estimated, particularly [...]

E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates.
So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised if [...]

Ever wished that all the different Google tools you use, such as Analytics, Adwords, Keyword search tool, etc etc were all in one place? Well, they are, in the  Google SEO Agency toolkit
The different applications and tools are categorised:  Plan, Create, Place and Measure.
So, for instance, when you are planning and researching a marketing campaign, [...]

We all now that developing relationships with potential and present customers is the name of the game. To do so, we need to choose one of a wide range of tools for the job, and live chat is a fast-growing sector. This software will allow you to chat directly with your website visitors, solving any [...]

Comscore have this week announced the release of a new tool to measure the reach of online ads, and recent research using the tool shows that Facebook is the biggest display advertiser in the UK, with 12.5billion ad views in April 2009.
This reflects a growing trend, most visible with Twitter users etc, of the internet [...]

The furore around Phorm continues. This time, it is the release of emails, requested under the Freedom of Information Act by a member of the public, between the Home Office and Phorm that are causing the bother.
The BBC report shows that the Home Office were in contact with Phorm back in 2007, endeavouring to discover [...]

Search engine marketers can now access far more hard data from Google Analytics after the API was opened up today. What this means to search engine marketers is being able to use the analytics data in far more creative ways, to integrate it with existing products to provide data for clients, and to create new [...]

Neat little Firefox extension from SEOBook – the all new SEO Toolbar. Easy to install and with a slew of features that should help you gather more than enough data for SEO clients and to promote your website.
Looking from left to right, we have the configuration button, Page Rank, links in to the site from [...]

Here’s an easy one for you to do.
Open your Analytics package, whether that is Google, getclicky or another, and look at what keywords and phrases people search on to come to your site.
What you are looking for is not the single keywords but the modifiers you might not have noticed previously. This can be anything [...]