An interesting new study has been published by ScreenPages showing that whilst only a small percentage of site visitors use site search (around 5% on average), those that do demonstrate conversion rates of on average over 50% higher than those that don’t.
The survey covered 39 sites with over 3million visitors. Interestingly, the conversion rates on [...]

There is still no truly conclusive evidence about how bounce rates affect your search engine rankings, but let’s assume they do for a moment…
If a visitor comes to your site, views one page, and then leaves, this is viewed as a ‘bounce’. If, for instance, your site is slashdotted, Dugg or stumbledupon, and the link [...]

Pay Per Click, when successfully used, can cut your cost of customer acquisition by substantial sums. Driving down CPA is important if you want to see a return on investment on your PPC and long-term gains for your business.
One great way to measure acquisition costs is to use call tracking to monitor the effectiveness of [...]

The value of the long tail is finally being researched; however, even without the evidence, it has been known for a long time that long tail terms can bring in lucrative, quality traffic to a website.
Seeking long tail terms that bring valued customers to your site should start within your traffic logs. There are far [...]

Some while back, it became inessential to actually use the ‘www’ bit of the domain if your hosting company knew how to configure TLDs and subdomains correctly. After all, it is such a mouthful to say, as well, and surely everyone by now knows about the ‘www’ bit?
However, it does seem to have caused a [...]

These are fairly rare events, and shouldn’t be missed - Google is hosting a live chat this Wednesday October 22nd 2008 at 4pm GMT. As the clocks will not have gone back, that is 5pm UK time, so book your overtime now!
Questions can be asked during the hour prior to the event, and then will [...]

How often do you click on a link and find yourself faced with a 404 page? That is, a page not found error. And how does it make you feel? Probably not positive.
Now imagine how those who come to your site feel when a link is broken? These visitors are just one click away from [...]

Yahoo has announced that it will be launching a web analytics service, on a limited basis starting this week, primarily aimed at small business and e-commerce sites, but rolling out in to 2009 and beyond.
Considering Google’s ubiquity in the free web analytics space, Yahoo’s move could be seen to be brave, although they offer three [...]

There has been considerable online press coverage recently about server vulnerabilities, websites hosting malicious code eg virus in HTML, and hacked websites generally. (Actually, the correct term is ‘cracked’ as ‘hacked’ just means anything to do with coding, rather than nasty code).
If you run a commercial website, it is vital that not only is it [...]