Posts Tagged ‘advertising’
Monday, February 15th, 2010
27 Belgian advertising agencies have so far joined the virtual strike that is ongoing over the state of play of pitches in Belgium.
Start here
http://www.bubka.be/
Pitch lists cause immense pain and expense to agencies and the points are well made.
Tags: advertising, adverts, agencies, belgium, strike Posted in internet marketing news | No Comments »
Monday, February 8th, 2010
Whilst Google may not really need to advertise as the brand name is inextricably linked to ’search’ in most of the world’s minds, it is interesting to see their contribution to the SuperBowl ads this weekend.
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Google have been hitting the news with negative headlines recently, so perhaps the motivation to advertise at such a major [...]
Tags: advertising, google, SuperBowl Posted in SEM Industry, google, internet marketing news | No Comments »
Monday, August 10th, 2009
Retailers are fast catching on to the benefits of Twitter by advertising sales and discounts to their followers, and hence through their followers to many more than a normal advert could reach for even a fraction of the spend.
Using tools such as cheaptweet, retailers can clear end of line stock, raise brand awareness, and pull [...]
Tags: advertising, Brand awareness, business, Social media marketing, twitter Posted in Small Business Resources, Social Media, e-commerce | No Comments »
Thursday, June 4th, 2009
Comscore have this week announced the release of a new tool to measure the reach of online ads, and recent research using the tool shows that Facebook is the biggest display advertiser in the UK, with 12.5billion ad views in April 2009.
This reflects a growing trend, most visible with Twitter users etc, of the internet [...]
Tags: advertising, ComScore, facebook, Online advertising, Social network, twitter Posted in Social Media, Stats & Trends, Web Analytics | No Comments »
Tuesday, May 12th, 2009
As the infrastructure globally is improved to permit services such as VOD and IPTV to actually function over your average broadband connection, as well as with mobile connectivity, we will see far more new spaces in the websphere to place our marketing efforts with creatives for the future.
However, at present this new marketplace is fragmented, [...]
Tags: advertising, iptv, vod Posted in Online PR, SEM Industry, Social Media, Stats & Trends | No Comments »
Sunday, October 5th, 2008
A new report by Rackspace has found that many chief marketing officers are planning to spend their 2009 budget on online marketing rather than traditional ad media. Although the overall advertising spend in the US was found to be down this year, many have spotted that the online spend is up.
Although it may be tempting [...]
Tags: advertising Posted in Stats & Trends | 5 Comments »
Monday, September 29th, 2008
In an attempt to clear up some of the controversy, rumours and even deal with questions raised by an ongoing anti-trust investigation by the US Department of Justice, Google has launched a new facts page about the advertising deal with Yahoo.
Although a considerable amount of support is shown from big businesses, those most likely to [...]
Tags: advertising, google, yahoo Posted in Pay Per Click (PPC) | No Comments »
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