Major companies block access to it, many poo-poo it as the haunt of the shallow-minded seeking to share their everyday trivia with the world, and many marketers just haven’t adapted it into their social media strategy. (Usually for at least the above reasons – there are more).
And yet, Facebook is now the number 1 communications [...]

Having spent much time over the years in forums, it strikes me that forums are being ignored by many in their internet marketing mix with the dash to incorporate Twitter and other social media.
However, there is much value in forums, which cannot be replicated in such depth using the likes of Twitter or Facebook. It [...]

It’s strange but even in 2009, some companies seem determined to hold their customers and site visitors at arm’s length, making it nigh on impossible to contact or communicate with them.
Whether the customer has an enquiry, a complaint, a business proposal, or just wants to say how fab the product is, if you do not [...]