Having spent much time over the years in forums, it strikes me that forums are being ignored by many in their internet marketing mix with the dash to incorporate Twitter and other social media.
However, there is much value in forums, which cannot be replicated in such depth using the likes of Twitter or Facebook. It [...]

Seth Godin has written an article about the changes in marketing over the last couple of decades. Interestingly, as he was a large, corporate advertiser in his past life, he talks about the impact of the internet, and in particular, the growth of social media on advertising thinking to bring it round full circle to [...]