The latest report from the University of Masschusetts Dartmouth Center for Marketing research may initially seem to imply that the largest Fortune 500 companies are adopting social media (e.g. Twitter and Facebook) more quickly than their smaller counterparts in the Fortune 500.
However, the reality is that whilst 35% of the Fortune 500 companies tweet and [...]

Started by a father of three who wanted to add a little spice to the race for the Christmas number 1 in the UK charts, the Rage Against The Machine shows just how a social media campaign can go viral.
Joe Morter is not a highly paid media/PR exec, he is a hi-fi engineer, and along [...]

Major companies block access to it, many poo-poo it as the haunt of the shallow-minded seeking to share their everyday trivia with the world, and many marketers just haven’t adapted it into their social media strategy. (Usually for at least the above reasons – there are more).
And yet, Facebook is now the number 1 communications [...]

Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

More changes to come on Facebook. This time, some actually seem to make sense.
However, there is one particular change which seems likely to upset users, advertisers and hence Facebook’s potential revenue.
Last week, almost below my radar, a small notification appeared which casually stated, amongst other text, that notifications would be vanishing in the New Year [...]

The rise of Facebook is difficult to ignore and the latest trend appears to be joining Just For Fun groups that are utterly pointless. For instance, I hate the little triangle that is never wiped by the windscreen wiper, Trying to turn on the lightswitch with your head whilst your hands are full, Sometimes I [...]

The latest furore in the UK about “three strikes and you’re off the Net forever” should give many marketers cause to ponder new business models.
The music industry, as with other sectors such as telecoms, are operating with old business models, creating and then charging for false scarcity. However, many with online businesses that work, have [...]

Take a look at your website.
On every page, and every piece of great content, how many ways of sharing that content do you have? None? One? Many?
Do you make it easy for a site visitor to send out a link to that content? Can they tweet it, add it to Digg, Facebook, delicious? Is there [...]

For those still mired in ye olde worlde of search engine optimision eg on page, off page, a dash of PPC, a smidgen of article marketing, some brief sojourns into forum marketing, and, of course backlinks and link marketing, yesterday’s announcement that Facebook have acquired Friendfeed means that it really is time now to take [...]

More than likely not, but there is no time like the present to look at the possible issues around this question.
There have been numerous discussions recently about the UK serps (search engine results pages) showing too many non-UK sites above established UK content. Is it a bug in the algorithm, some sort of global testing [...]