According to an internet marketing behaviour survey out this week conducted by Microsoft’s AdCenter, 73% of small businesses would rather do their taxes than plan or implement a search engine marketing campaign.
400 small businesses in the US were surveyed, and whilst the majority do take steps to develop a website, the vast majority do nothing [...]

If you are going to experiment, and you need to, then it is interesting to note that the Google ethos of letting their employees experiment with new ideas etc, also includes the sentiment, “Do it, but do it wrong quickly”.
(Sadly, I can’t find the quote for this interview as an internet marketer has just nicked [...]

Pay Per Click, when successfully used, can cut your cost of customer acquisition by substantial sums. Driving down CPA is important if you want to see a return on investment on your PPC and long-term gains for your business.
One great way to measure acquisition costs is to use call tracking to monitor the effectiveness of [...]

The value of the long tail is finally being researched; however, even without the evidence, it has been known for a long time that long tail terms can bring in lucrative, quality traffic to a website.
Seeking long tail terms that bring valued customers to your site should start within your traffic logs. There are far [...]

Never one to re-invent the wheel unnecessarily, it seems worthwhile to point our readers in the direction of a well-written and lucid article about the pros and cons of the different PPC offers from the major search engines. In fact, we shall undoubtedly be pointing you to the whole series during this coming week!
There is [...]