Image by malglam via Flickr

Google has announced that it will be dropping the searchwiki feature from the search engine, and introducing Google stars instead.
These work in the same way as you may have become used to with Google Mail, News and Reader. The Google blog states:
“With stars, you can simply click the star marker on [...]

Image by vernhart via Flickr

As 2009 rolls to a close, everyone is considering the changes in the world of search during the year. So, we have gathered together the views from some of our experts in the Clickthrough Marketing office of what we may see in 2010 as a result of those changes.
Adam Symes, Head [...]

From today,  readers of Google news items will find their access limited to 5 items per day from certain sources – the majority of which are those who have been vociferous about search engines carrying their news for free. Announcements by the likes of Rupert Murdoch that Google is profiting from their work, and giving [...]

Having spent much time over the years in forums, it strikes me that forums are being ignored by many in their internet marketing mix with the dash to incorporate Twitter and other social media.
However, there is much value in forums, which cannot be replicated in such depth using the likes of Twitter or Facebook. It [...]

A recent interview with Josh Cohen, who is Senior Product Manager of Google News, shows how user behaviour can affect ranking in Google News.
This approach is also used by TrustRank, as part of its complex formulae, and it is inevitable that more and more user behaviour traits are likely to be included in ranking algorithms [...]

E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates.
So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised if [...]

Unless you have been under a rock, you will by now know that Yahoo and Microsoft have joined forces in the search engine arena.
Although some of the commentary in the blogosphere is mere speculation, with many answers being unknown until the deal goes through (which could take quite some time), it is worth considering what [...]

It is surprising how many businesses have not yet mastered search, not just within the search engines, but elsewhere too. The benefits of becoming “search literate” are many fold, and will allow you to save time and effort in finding the answers or solutions to a multitude of questions.
Not just who are your competitors, but [...]

Statcounter reports that Bing has overtaken Yahoo! for the #2 search engine spot today.
Microsoft’s failure to purchase Yahoo! last year for $40bn may have unwittingly led to a cheaper and faster solution to Steve Ballmer’s stated desire for MS to be the number 2 search engine within 5 years.
However, tis early days for Bing, so [...]

Should you Twitter for business purposes? Twitter has been referred to as a micro blogging tool, mainly because of the limitation on characters for each Tweet, (140), but many are beginning to argue that it is more than just an option for blogging – it is in addition to blogging, and should become part of [...]