Image by Noah Sussman via Flickr

After the announcement last year that the 3 major search engines would adopt the canonical tag, it seems that Bing and Yahoo may be about to support it too, though not to the cross-domain level that Google plan to.
This tag helps solve the duplicate content issue, particularly prevalent when multiple [...]

Image by dannysullivan via Flickr

Ah, this old chestnut! PageRank used to be one of the sacred mantras you would hear SEOs chanting. Your PR was of huge import and anyone with a PR of 5 or above felt they had the right to look down upon you. Some people lost sleep whenever their PR dropped, [...]

Are you spending time worrying about SEO? Or worse, spending untold money trying to move up the search engine results pages only to find that for no good reason your website has vanished from the top 100 pages?
If you find your days and nights are haunted by keyword research, writing META tags, hunting down keyword [...]

In light of the fact there didn’t appear to be any public waves on SEO and internet marketing, Clickthrough decided to set one up!
SEO and Internet marketing Google Wave
We haven’t really publicised it yet, but feel free to tell others to come and join us in our new community.
The point of the SEO Wave is [...]

Multi-variant testing (or multi-variate, multi-variable testing) is often used to discover how consumers, site visitors and so on react to different layouts, colours, and so on. A/B testing is testing two options against each other.
In the real world example, we know that supermarkets use different layouts and place products in certain positions to encourage people [...]

At first glance, the newly announced grants for Digital Britain innovation and feasibility studies would not seem to hold much interest for the SEO industry. But, looking deeper into the scope of projects being encouraged, it would seem there is a chance for some of the most innovative companies who are involved in next gen [...]

SEOs around the globe are trying to discover the implications of the ‘under the hood’ changes that come with Google caffeine (which is currently down for a few hours maintenance, it seems).
There are already various tools to compare the old (decaf) version of Google with the new one.
Facesaerch comparison tool
Comparegoogle.com
Google Caffeine Bookmarklet
compare Caffeine

Google’s new version of the search engine, Caffeine, has been launched and is currently in beta (Isn’t everything from Google?!) and users and SEOs are being invited to give it a whirl.
This has obviously be in development for some time and is not therefore a new thing. However, the timing may well be a knee [...]

For those still mired in ye olde worlde of search engine optimision eg on page, off page, a dash of PPC, a smidgen of article marketing, some brief sojourns into forum marketing, and, of course backlinks and link marketing, yesterday’s announcement that Facebook have acquired Friendfeed means that it really is time now to take [...]

Once upon a time, and sadly still, in many SEO eyes, off page optimisation was one of the two keys to online success. Off-page optimisation includes link marketing campaigns, article marketing, posting to forums and blogs, video content, podcasts, joint ventures, syndicated content, and so on.
What we have seen is a dramatic change in the [...]