Are you offering facts and figures which people regularly search on? Does it drive traffic to your site?
Let’s give an example: what is the height of St Paul’s cathedral?

As you can see, the information the searcher requires is (partially) in the search engine listing. However, the likelihood is that this is enough to pique the [...]

A recent interview with Josh Cohen, who is Senior Product Manager of Google News, shows how user behaviour can affect ranking in Google News.
This approach is also used by TrustRank, as part of its complex formulae, and it is inevitable that more and more user behaviour traits are likely to be included in ranking algorithms [...]

E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates.
So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised if [...]

More than likely not, but there is no time like the present to look at the possible issues around this question.
There have been numerous discussions recently about the UK serps (search engine results pages) showing too many non-UK sites above established UK content. Is it a bug in the algorithm, some sort of global testing [...]

Got a few minutes spare? You should make time for this tip…. it will really make a difference to your search engine exposure on Google and how visitors view you with regard to the competition.
Firstly, log in to the Google Local Business Centre and watch the short video (1min 38s) explaining the benefits of adding [...]

Why spend hours going through the Google rankings looking for your position, or that of your competitors, when you can automate the process and receive the results by email?
RankReport is a great free tool that will let you monitor your rankings weekly or daily if you are obsessed by the SERPs, and will then email [...]