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As 2009 rolls to a close, everyone is considering the changes in the world of search during the year. So, we have gathered together the views from some of our experts in the Clickthrough Marketing office of what we may see in 2010 as a result of those changes.
Adam Symes, Head [...]

Started by a father of three who wanted to add a little spice to the race for the Christmas number 1 in the UK charts, the Rage Against The Machine shows just how a social media campaign can go viral.
Joe Morter is not a highly paid media/PR exec, he is a hi-fi engineer, and along [...]

As more of us become reliant on social media, not just for marketing campaigns but as a means to find out news, engage with peers, and so on, the need for search engines which specifically bring blog posts, Tweets, Diggs, social bookmarks etc to us has increased.
So, we set off to find some of the [...]

Spamming Twitter is a no-no.
Even though Twitter has only a few days search capacity for previous Tweets (due to the monster amount of tweets that are written every minute, let alone day), there is no need at all to keep posting the same Tweet over and over again. Nor to pick on a trending topic [...]

Retailers are fast catching on to the benefits of Twitter by advertising sales and discounts to their followers, and hence through their followers to many more than a normal advert could reach for even a fraction of the spend.
Using tools such as cheaptweet, retailers can clear end of line stock, raise brand awareness, and pull [...]

Continuing with our look at Twitter for those who are new to it all…..
Qwitter – if you want to know who has unfollowed you, and what the post was that you wrote just before they decided to depart, Qwitter only requires that you enter the Twitter name plus an email address and it will email [...]

In ye olde days, that was a given. But now, with social media and networking on the increase, the answer has changed.
Whilst you may spend hours carefully crafting your marketing messages and adverts, designing campaigns, implementing and monitoring your branding, your customers can take apart all of this within moments in the social networking sphere.
One [...]

Whilst this article states that search engine marketing is still the way to go for hoteliers, there are aspects of social media marketing that hotels are still ignoring.
For instance, a hotel that I recently stayed in (which also provided free wifi not just in the lobby but also in the rooms) sent a tweet shortly [...]