Image by webtreats via Flickr

There are some very striking social media icons out there, and they can only add to a website, as well as showing you are aware of social media and its importance in everyone’s online life.
Smashing Apps have put together a full range of social media icons for you to plagiarise, enjoy, [...]

Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

Are you spending time worrying about SEO? Or worse, spending untold money trying to move up the search engine results pages only to find that for no good reason your website has vanished from the top 100 pages?
If you find your days and nights are haunted by keyword research, writing META tags, hunting down keyword [...]

Metcalfe’s Law, which is mainly applied to telecoms networks, but can seemingly equally be applied to social networks, states:
the value of a (telecommunications) network is proportional to the square of the number of connected users
Therefore, if you know 2 people, the value of your network is 4. If you need 10 people, the value of [...]

Facebook have announced the launch of vanity URLs this coming weekend, which means that instead of an indistinguishable FB URL for your profile, you will now be able to have http://www.facebook.com/clickthroughmarketing for instance.
There are a variety of views on this latest FB development, as always, ranging from the outraged through to those who think it [...]

To follow up on the post yesterday about respecting your customers and keeping an eye on what is being said about your company, just thought we would add socialmention.com
This site searches google, digg, facebook, twitter, youtube, friendfeed and many more social networking and social media websites to provide you with real time results for mentions [...]

Comscore have this week announced the release of a new tool to measure the reach of online ads, and recent research using the tool shows that Facebook is the biggest display advertiser in the UK, with 12.5billion ad views in April 2009.
This reflects a growing trend, most visible with Twitter users etc, of the internet [...]