The latest report from the University of Masschusetts Dartmouth Center for Marketing research may initially seem to imply that the largest Fortune 500 companies are adopting social media (e.g. Twitter and Facebook) more quickly than their smaller counterparts in the Fortune 500.
However, the reality is that whilst 35% of the Fortune 500 companies tweet and [...]

Image by vernhart via Flickr

As 2009 rolls to a close, everyone is considering the changes in the world of search during the year. So, we have gathered together the views from some of our experts in the Clickthrough Marketing office of what we may see in 2010 as a result of those changes.
Adam Symes, Head [...]

Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

Are you spending time worrying about SEO? Or worse, spending untold money trying to move up the search engine results pages only to find that for no good reason your website has vanished from the top 100 pages?
If you find your days and nights are haunted by keyword research, writing META tags, hunting down keyword [...]

From today,  readers of Google news items will find their access limited to 5 items per day from certain sources – the majority of which are those who have been vociferous about search engines carrying their news for free. Announcements by the likes of Rupert Murdoch that Google is profiting from their work, and giving [...]

Having spent much time over the years in forums, it strikes me that forums are being ignored by many in their internet marketing mix with the dash to incorporate Twitter and other social media.
However, there is much value in forums, which cannot be replicated in such depth using the likes of Twitter or Facebook. It [...]

It has become increasingly obvious recently that Twitter can prove an invaluable tool for PR agencies and those wishing to get press releases out there, fast.  There have been some very high profile cases of news breaking on Twitter long before the mainstream media report the story eg news from Iran, The Carter-Ruck Trafigura case [...]

For those using Twitter or looking to see what you can do with it, take a look at TwitterEye which is a directory of the ever-increasing number of apps available for Twitter users.
Very useful and shows just what happens when you make your source code / API available to developers to play around with.

Yesterday, various people pointed out that a bug had been found in Twitter that could  hold the potential for malicious exploitation. Last night, Twitter attempted to fix the issue and today, David Naylor, who initially discovered the exploit, has pointed out that Twitter have not fixed the issue.
If you are using Tweetdeck or a similar [...]

Take a look at your website.
On every page, and every piece of great content, how many ways of sharing that content do you have? None? One? Many?
Do you make it easy for a site visitor to send out a link to that content? Can they tweet it, add it to Digg, Facebook, delicious? Is there [...]