Are you offering facts and figures which people regularly search on? Does it drive traffic to your site?
Let’s give an example: what is the height of St Paul’s cathedral?

As you can see, the information the searcher requires is (partially) in the search engine listing. However, the likelihood is that this is enough to pique the [...]

As more of us become reliant on social media, not just for marketing campaigns but as a means to find out news, engage with peers, and so on, the need for search engines which specifically bring blog posts, Tweets, Diggs, social bookmarks etc to us has increased.
So, we set off to find some of the [...]

I know you won’t believe me, but it’s true.
Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’.
Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand.
Let’s ask why [...]

It looks as though load time will be taken into account as a ranking factor in the next few months.
Slow page loads, eg content that buffers as your hosting company struggles to serve the pages, bloated code and so on, could all now affect your ranking in the search engines.
It has taken a long time [...]

The 10 UK search terms for the 4 weeks since Oct 19th 2009 show that UK searchers still don’t comprehend how a browser works.
The top 10 search terms include Facebook, Bebo, Youtube, Ebay, Argos – all major brands with basic TLDs eg argos.co.uk, facebook.com and so on. What this implies is that users are not [...]

Back in August, Google announced an ‘under the hood’ upgrade for the search engine called ‘Caffeine’.
Today, Matt Cutts has blogged about the next stage of Caffeine roll-out. Basically, Caffeine will be going live at one data centre only, meaning that engineers etc can continue to gather data and test the technology.
This will NOT affect search [...]

Google’s new version of the search engine, Caffeine, has been launched and is currently in beta (Isn’t everything from Google?!) and users and SEOs are being invited to give it a whirl.
This has obviously be in development for some time and is not therefore a new thing. However, the timing may well be a knee [...]

For those still mired in ye olde worlde of search engine optimision eg on page, off page, a dash of PPC, a smidgen of article marketing, some brief sojourns into forum marketing, and, of course backlinks and link marketing, yesterday’s announcement that Facebook have acquired Friendfeed means that it really is time now to take [...]

Once upon a time, and sadly still, in many SEO eyes, off page optimisation was one of the two keys to online success. Off-page optimisation includes link marketing campaigns, article marketing, posting to forums and blogs, video content, podcasts, joint ventures, syndicated content, and so on.
What we have seen is a dramatic change in the [...]

Unless you have been under a rock, you will by now know that Yahoo and Microsoft have joined forces in the search engine arena.
Although some of the commentary in the blogosphere is mere speculation, with many answers being unknown until the deal goes through (which could take quite some time), it is worth considering what [...]