Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

Are you spending time worrying about SEO? Or worse, spending untold money trying to move up the search engine results pages only to find that for no good reason your website has vanished from the top 100 pages?
If you find your days and nights are haunted by keyword research, writing META tags, hunting down keyword [...]

I know you won’t believe me, but it’s true.
Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’.
Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand.
Let’s ask why [...]

Multi-variant testing (or multi-variate, multi-variable testing) is often used to discover how consumers, site visitors and so on react to different layouts, colours, and so on. A/B testing is testing two options against each other.
In the real world example, we know that supermarkets use different layouts and place products in certain positions to encourage people [...]

Take a look at your website.
On every page, and every piece of great content, how many ways of sharing that content do you have? None? One? Many?
Do you make it easy for a site visitor to send out a link to that content? Can they tweet it, add it to Digg, Facebook, delicious? Is there [...]

One of the growing problems on the Web is the plagiarism of content, usually through content scrapers or similar.
If you want to check whether your content has been stolen and is being used by another website, we recommend  using either Copyscape, fairshare, Plagium, or for a particular article, a free service such as article checker.
Copyscape [...]

If you are using Twitter, then you should also be using Tweetlater, which allows you to automate many of the processes which you need to do to make the most of Twitter eg send a welcome message, auto-tweet, auto-follow, auto-unfollow and so on.

Even if you are not using Twitter and tweetlater, a quick look around [...]

Take a deep breath, click on your website URL, stand back from the screen and ask yourself the following questions about your site. Pretend you have never seen your site before ….

How long does it take you to work out what your website is about? (Remember, you have never seen it before)
Is your site design [...]

There has been considerable online press coverage recently about server vulnerabilities, websites hosting malicious code eg virus in HTML, and hacked websites generally. (Actually, the correct term is ‘cracked’ as ‘hacked’ just means anything to do with coding, rather than nasty code).
If you run a commercial website, it is vital that not only is it [...]