Are you offering facts and figures which people regularly search on? Does it drive traffic to your site?
Let’s give an example: what is the height of St Paul’s cathedral?

As you can see, the information the searcher requires is (partially) in the search engine listing. However, the likelihood is that this is enough to pique the [...]

You can’t beat competition to inspire innovation and keep everyone on their toes. It looks like Microsoft are being quite determined in their attempt to capture some of Google’s market share in the search market.
Wolfram Alpha had a marginally rocky start last June when, after a blaze of pre-launch publicity, the servers crashed big style [...]

Another search engine has been launched this week to much fanfare – Wolfram Alpha. You will not need to suddenly rush out and optimise your websites for this search engine though in the majority of cases.
Wolfram Alpha’s main aim appears to be available “definitive answers to factual questions”. Whilst it can already provide information about [...]