David Karnstedt has given his reasons for on Yahoo!’s recent decision to merge its search and display marketing departments.

The former senior vice president of search sales business and now head of US sales, has suggested the reason he expects success from the new structure relates to the company’s need for a more unified approach to marketing.

He told dmnews.com: "Rather than have one team focused on selling search and another one focused on selling display, Yahoo’s integrated team will provide customers with holistic recommendations."

"We anticipate that this change will accelerate our competitive advantage in the market and the business for longer-term success," he added.

Mediapost.com reported yesterday that media buyers have expressed confidence in Karnstedt and the new marketing structure.

Mr Karnstedt replaced Wenda Harris-Millard who spent six years at Yahoo!

This week it was announced that Ms Harris-Millard is to join Martha Stewart Living Omnimedia as president of media from July 16th.

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