In order to implement an effective search engine optimisation (SEO) strategy, websites should be sure to focus on their selection of keywords.

This is according to Shaun Oakes, writing on the TechLeader blog, who claims that this is one of the essential facets of SEO.

Mr Oakes offered a series of tips to those wishing to increase their online visibility, including making sure that a keyword or phrase used is a popular searched-for term.

Relevance of keyword use is also important, the expert relays, using ‘cape town accommodation’ as a case in point. This term may be highly searched for but would be of little use to a tour operator, for example.

Assessing the competition of a certain keyword or phrase is also essential in creating an effective SEO strategy.

"’Cape Town guest house’ may be a great term, but there are eight million competing pages on Google," he said.

Chrysi Philalithes of Search Insider recently advised that businesses in particular should apply SEO principles to rich media and images as well as text.

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