Limited time promotions are seen as the best approach for internet marketing campaigns in the current economic climate.
According to a new survey by MarketingSherpa, some 71 per cent of consumer product marketers use limited time and limited inventory promotions.
Of these, 43 per cent claim they are very effective and 49 per cent believe they are somewhat effective.
Another internet marketing tactic being used by companies is customer reviews and ratings, which is cited as very effective by 30 per cent of those employing it.
Loyalty programmes, product videos on websites and offers such as free gift wrapping, speciality boxes and personalised notes are also being adopted.
"Price will always be a major factor in the buying process, but the increasingly interconnected world of consumer and business shopper is evolving," MarketingSherpa states.
In a recent blog post, Nielsen Online analyst Charlie Buchwalter predicted that spending on internet marketing will continue to grow as user engagement with the web increases.