The ads proposing to get your site listed on 1000, 10,000 or even more sites have been around for approx 12 years now. Interestingly, the companies who offer these services don’t seem to stay around for anywhere near as long! This is because the service being offered is often of low or poor quality,and frequently bordering on useless as far as the client is concerned. (There are many reputable link marketing service providers, but they will offer to raise your sales by x percent as part of a comprehensive internet marketing package, rather than just get you listed in a zillion places!)
When looking to get your site visitor numbers up, links are often given high prominence in the list of things to do for internet marketing and search engine optimisation. However, there are far too many people still shouting that you need links EVERYWHERE, rather than encouraging website owners to focus on getting quality links that bring quality traffic.
Whilst it is wise to ensure that your website can be found in as many places as possible, exactly as you would like your brochure, business card, or advert to be seen by as many people as possible, it is important to ensure that it is seen by the right people.
If you do not ship products to Mongolia, then you do not want to waste advertising budget targeting Mongolians. By analysing where your likely customers congregate on the internet, which websites they visit, who they talk to, and what they read, you can decide where a link to your site would be most fitting.
Your audience may well respect a certain trade journal, a news source, a blogger, etc. In which case, you want to be looking to get a link from those places. However, none of this comes easily and you will need to deliver high quality unique content to that trade journal, a great press release to the news and media, or capture the blogger’s attention with an interesting offer. You cannot just ask for a link on a site that will bring you precisely the type of visitor you will benefit from without giving something valuable in return.
Remember that one good link can often be worth 100s or even 1000s of those being offered by the snake oil salesmen we mentioned at the outset of this post.
You can find out more about how the importance of quality to link building in our Search Engine Optimisation Book.