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Link Building Campaigns

Did you know that a link building strategy is a crucial factor for a successful SEO campaign?

We have been running advanced link building campaigns for 5 years. It’s not about just directory submissions or sending out the occasional reciprocal linking request email - a successful link building campaigns require a strategic process that involves;

Link Analysis - detailed analysis to determine the link popularity of your site, the type of quality of incoming links and the level of traffic that your current incoming links are generating.

Objectives Setting - we work with you to determine your objectives for the link building and online PR campaign.

Brainstorming & Planning – create a detailed plan for the various types of sites that could be approached as part of a link building strategy. We will also plan a link bate strategy that will entice other site owners to link to your website.

Locate Key Site Targets - we identify which are the most important and popular sites within your online marketplace and community, and most importantly which sites could be a potential incoming link.

Improve Your Linkability - we work with you to determine the value of your site to other site owners and their visitor audience. We recommend what could be done to improve your link ability.

Sending Link Requests - we will contact the site owners on your behalf with a personalised message asking to link to your web site, followed by a courtesy follow up email if no response is received.

Telemarketing – some important websites may require of telephone campaign to discuss strategic linking.

Online PR campaign - we work with you to develop regular press releases and newsworthy articles for your web site. We will distribute these press releases and articles to online news sites with the objective of online visibility and improving your sites link ability.

Control and Monitoring - we will provide regular reports highlighting the success of the link building campaign.

Frequently Asked Questions

What is Link Building?
This is the acquisition of incoming links to your website from other relevant web sites and directories. Link Building is an important strategy to help improve search engine positions as part of a search engine optimisation campaign.

What are the benefits of a link building campaign?
Maximising the number of web sites that link to your web site is one of the most important factors to successful online marketing. An effective linking strategy establishes your site in the online marketplace that already exists for your industry. The key benefits of link building are:-

Increasing Link Popularity - most search engines place huge emphasis on ‘Link Popularity’ when determining a sites ranking. Your sites Link Popularity is determined by the number of incoming links to your site - so the more incoming links, the greater priority your site will be given in the search engine rankings. This logic is based on the principle that if your website is of a high quality, more and more websites would want to link to you.

Driving Relevant Traffic - simply having incoming links will drive relevant traffic to your web site.

Brand Building - increasing the number of incoming links from quality web sites will build brand awareness and trust in your company or brand.