Changes made to the Google AdWords display policy have not been welcomed by many in the internet marketing sector, it was claimed this week.

The modification, which means all URLs within an ad group should share the same top-level domain, was announced at "short notice" and may therefore cause some advertisers to hastily amend their accounts, said Patricio Robles of Econsultancy.

He suggested that some in the internet marketing industry who have what are now classed as non-compliant URLs will have to act quickly if they want to avoid having their adverts suspended.

"Many are especially upset with the short notice," he added.

Google said it made the changes to this system with the intention of producing a higher standard of quality and more relevant results for users.

It also said on its official AdWords blog that where multiple display URL domains do exist within one group, they are separated into groups for different domains.

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