As ever, March was a busy month in the search sector with a number of experts offering their advice on search engine optimisation (SEO), online advertising and other website marketing issues, among these were the following:
Advertisers were advised to combine SEO with brand marketing to improve their return on investment by Mediapost and this was illustrated by New Zealand-based skincare company Lanocreme which announced online visitor growth of 550 per cent following their own SEO project.
Internet marketers were also advised that that targeting businesswomen was vital following a report from the Centre for Women’s Business Research and it was suggested that misspelling a company name could boost SEO by Kirsty Dunphey.
Google updated AdWords load times and users were advised by Search Engine Land that other changes involving display URLs needed to be taken into account.
User-generated content was noted as "incredibly important" to online buyers by a spokesman for Web-User links generation was noted as building SEO through a "system of trust" by Michael Hanna of promotion world.
Online content was noted as "hazardous" for SEO health when over-used by Dave Feldman and was praised as useful for its abilities in combating bad PR by e-consultancy.
Irish search engine use was found to be up by 35 per cent SEO experts were told to look to online gaming sites for the over-45 female demographic.