Online marketing potential via mobile internet may be more lucrative than ever after it was revealed usage went up in 2008 by 14 per cent.

According to a study by ABI Research, seven in ten respondents used a search engine to surf the web on their handset last year, representing a year-on-year increase for this trend.

Jeff Orr is a senior analyst at the company and said not only were numbers up, but the rise in people using mobile searches was almost double that of the increase in people generally accessing sites on mobiles.

He explained this is because mobile search gives users a utility to find any type of information at any time – a fact that may be vitally important for internet marketing campaigns.

"With a few keywords, one can quickly identify movie times, the discography of a musical artist, recommendations for a local eatery and so much more," Mr Orr added, going on to say that phones have become crucial for more than just making calls.

ABI Research’s report follows statistics published earlier this week from The Nielsen Company, which said viewing video content on mobile devices and the internet had "reached new heights".

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