People are spending more and more time online on social network site Facebook, according to new research.
As more and more people join the social network – which now claims to have more than 700 million users – they are spending an ever-increasing amount of time on the site.
The average time a British user spends on Facebook has risen in the last two years, according to research by Nielsen.
In May 2009, the average Brit spent five hours and 56 minutes on Facebook.
By May 2011, Nielsen found that had risen to six hours and 39 minutes.
The research shows the increasing popularity of social networks – not only in terms of new users signing up, but the greater time investment of those who visit the site.
For those looking to capitalise on a global market of millions, the figures suggest focussing on social media marketing to raise awareness of brands, products and issues is likely to yield greater results than ever before.
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