Google’s AdWords service has rolled out a new feature designed to make it easier for companies to target users who have already visited their website.
According to the Inside AdWords blog, "remarketing" has been on a trial run since March and has proved popular with companies looking to boost brand awareness, drive sales and increase their clicks.
Aitan Weinberg, product manager at the pay per click marketing service, said: "We’ve received a tremendous response from the hundreds of advertisers who’re been using it in recent months, across all industries."
Remarketing works by adding a piece of code to a site’s product page which allows marketers to show relevant ads – to highlight, for example, last minute discounts – to all previous visitors to that page as they browse the Google Content Network.
In addition, companies can use the feature to reach viewers of their YouTube brand channel or YouTube homepage ad.
Earlier this week, AdWords announced the launch of Search Funnels, a set of reports that expand the information on how consumers interact with ads in the shopping process by highlighting first and last clicks, assisted conversions and path lengths to purchases.
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