Google has continued to make the most of its position as the number one search engine over the start of one of the biggest online business periods of the year, according to a new survey.

The latest Hitwise research found that during November, Google accounted for over 65 per cent of search engine traffic and that this was having a significant effect on its position in the internet marketing industry.

It was noted by BizReport that the search engine provided around 33 per cent of traffic to travel websites and around 25 per cent of traffic to shopping and classified adverting sites

It was also found that 21 per cent of the traffic going to news and information websites came from Google searches.

However, BizReport stated that internet marketers should not be deterred from search optimisation that leads to better results from the likes of Ask.com, Yahoo! and MSN as these sites do retain loyal usage.

Earlier this year a study by Hitwise revealed that Yahoo!’s decision to integrate Flickr photo-sharing gave Flickr a 38 per cent increase in US market share.

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