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SEO 'must target end users' | 03 Jul 2009

Appearing at the top of search engine results pages (Serps) should not be the "be-all and end-all" of search engine optimisation, it has been claimed. Writing on the PC Pro ......

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Search engine marketing 'helping young entrepreneurs' | 30 Jun 2009

Teenagers are increasingly using the internet and search engine marketing techniques in order to earn money, it has been claimed.According to CNet.com, entrepreneurial young people are creating their own opportunities ......

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New hub to help nonprofits 'navigate' social media | 30 Jun 2009

A new hub that is designed to showcase social media has been launched for non-profit organisations and those concerned with social change.Dubbed Socialbrite.org, the website offers agencies the opportunity to ......

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PPC marketing on agenda for Yahoo! in June | 30 Jun 2009

June began with advice on PPC marketing from search engine Yahoo!, as marketers were told how to avoid having their ad copy rejected for inclusion in results pages.Malin Kennedy, senior ......

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NASCAR helps Ask.com with online PR | 30 Jun 2009

Search engine Ask.com has seen online PR associated with the NASCAR racing series drive its penetration higher in recent months, it has emerged.According to Street & Smith's Sports Business Journal, ......

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Online marketing services 'receive a fifth of budgets' | 30 Jun 2009

Almost a fifth (19 per cent) of advertising budgets in the UK are spent on online marketing services, according to the Advertising Association.Figures compiled by the organisation show that online ......

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Google move 'a blow' for UK search engine optimisation | 30 Jun 2009

UK sites could find their search engine optimisation efforts are dealt a blow amid claims that Google is trialling a change to its country-specific search.The Google UK homepage traditionally displays ......

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Search 'will lead online PR' | 29 Jun 2009

Online PR efforts in the future are likely to be managed in the same way as current search engine activity, it has been claimed.David Roth, director of search engine marketing ......

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Social media, web usability and online PR tips offered | 26 Jun 2009

"Hub and spoke" organisation is the most effective way to construct social media, according to a study from Forrest Research.In one of its latest blog posts, which could be useful ......

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SEO and online ad tips offered by Google | 26 Jun 2009

Integrating tasks and controlling the use of search engine optimisation techniques are among two tips being offered by Google expert Ricardo Prada. Writing and presenting on the adsense blogspot, Mr ......

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