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Performance-based online marketing 'to win out in 2009' | 07 Jan 2009

Performance-based marketing campaigns will see the most success in the online world this year.This is the suggestion of JP Morgan analyst Imran Khan in a new report, Nothing But Net.Such ......

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New search engine marketing report looks at PPC technology | 07 Jan 2009

A new report exploring the market for paid search bid management technology has been published by Econsultancy.The marketing resource's study suggested that the market is becoming more competitive as search ......

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Gym website visits on the up | 07 Jan 2009

Gym websites have received even more visits than usual in the early part of January, new statistics have shown.According to Hitwise, the post-Christmas period is always a busy time for ......

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Search engine marketing spending 'set for growth' | 06 Jan 2009

An analyst at research firm eMarketer has suggested that spending on search marketing will grow as the recession forces businesses to look to the most cost-effective strategies.According to David Hallerman, ......

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Search engine marketing to become less keyword-based? | 06 Jan 2009

Search engine optimisation may become less focused on keywords in the future, if the comments of one Google executive are anything to go by.According to Marissa Mayer, vice-president of search ......

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Third of shoppers run into website problems | 05 Jan 2009

Website-related problems were experienced by 36 per cent of US online shoppers over the Christmas period, according to a new study.Guidance commissioned Synovate to poll 1,000 consumers about their online ......

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Search engine marketing 'should target all e-commerce stages' | 05 Jan 2009

Marketers must ensure their company is present in search results at all stages of the buying process, an expert has indicated.While data might point to one particular keyword as being ......

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Businesses 'should not cut back' marketing efforts | 02 Jan 2009

Businesses should do what they can to avoid cutting back on marketing and sales efforts, despite the current economic uncertainty, the British Chambers of Commerce (BCC) has advised.According to John ......

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Press releases 'a new online marketing trend' | 02 Jan 2009

Effectively written and distributed press releases are becoming a popular form of internet marketing, press release distribution firm PRNewsChannel.com has asserted.Glen Selig, founder of he firm, said that when used ......

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December: The month in search and a look ahead | 31 Dec 2008

The month of December saw many analysts take a look back at growth and changes in online marketing in 2008 and make a number of predictions for the coming year.Web ......

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