New mobile internet marketing opportunities have been created with the opening of the new mobile applications store from Nokia.

The Ovi Store is now available globally to around 50 million Nokia mobile users, with applications available for more than 50 handsets.

Via their mobile browsers, they will be able to access the store to download various tools, such as location-based services and games.

Tero Ojanpera, executive vice-president of Nokia Services, said: "Ovi Store makes shopping for content and applications easy and fun for feature phone and smartphone owners alike."

Currently, the mobile client is available in English, German, Italian, Russian, and Spanish, although additional languages, as well as new devices and features, will be added over the next 12 months.

Research carried out recently by GfK Technology and location-based social network Brightkite revealed that 38 per cent of mobile phone users had seen internet marketing on their handsets during the first three months of the year.

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