Almost a third of UK consumers used their internet-enabled mobile phones to access online marketing services offered by retailers in 2010, a new report has found.
Research conducted by ForeSee showed 32 per cent of people in the UK had used a smartphone to access a company's website or mobile shopping app in the last year, up from 23 per cent in 2009.
A further 32 per cent stated that they had not yet taken advantage of the facilities available, but planned to do so in future.
The company also noted that a good mobile website has a cross-channel impact, with 31 per cent of customers who say they are happy with their online experience likely to make an offline purchase.
Vice-president of retail strategy at ForeSee Kevin Ertell said: "It's another reminder and a nice way to quantify that every customer touch point matters to overall loyalty and sales."
It was also recently claimed by Econsultancy's Graham Charlton that the usage of m-commerce has doubled over the Christmas period.
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