Internet advertisers and online retailers currently have their work cut out for them as British shoppers flock to the web.

According to a new report, Monday this week witnessed some of the most activity ever seen with £750 million spent online in one minute, BizReport writes.

It was estimated that this "Mega Minute" broke all online spending records with around £12,800 being spent every second in line with recent predictions from IMRG which had Monday December 10th listed as prospectively the busiest online shopping day on record.

Commenting on the results, Carl Clump chief executive officer of Retail Decisions said that internet marketers and online retailers would be enjoying "bumper Christmas" this year.

"Christmas Internet shopping traditionally peaks on Mondays as people buy online during their lunch break to save on more trips to the high street," he said.

Retail Decisions reported that this year could see an online sales increase of 82 per cent over the same period in 2006.

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