With Christmas fast approaching, online retailers are facing challengers when it comes to selling age restricted products, an industry body has said.
IMRG, along with 192.business.com, today recommended e- retailers to pay close attention to their sales channels, along with the protections they have in place.
Noting that DVDs, computer games and alcohol can be problem areas, the company says enforcement agencies see the challenge and will increase their attention.
Director of business development at IMRG, Andrew McClelland, said: “Technology and political will are now making the current methods of compliance obsolete; the days where a tick box confirming the customers’ age are limited.”
He added: “A sensible rule-of-thumb is, if you are not sure, do not ship the order.”
The news follows the same partnership has engaged with relevant bodies, including the Wine and Spirits Trading Association and the British Board of Film Classification.
Meanwhile, research by IMRG has found that shoppers are set to spend 15 percent more online in the run-up to Christmas this year – something that gift companies may welcome when it comes to their internet marketing.
The study however also revealed a sharp slowdown in growth when compared with the 54 percent year-on-year increase seen last year.