Online marketing is to intensify next year as advertisers make efforts to prevent their brands appearing alongside unsuitable content, one firm has predicted.
According to SciVisum, marketers will also spend more time and money on eliminating sporadic errors that can occur when a consumer clicks on an advert.
Online marketing is also set to intensify as retailers attempt to offset the decline in high street sales by developing consumer-friendly web content.
"Retailers will focus on eliminating the background problems that currently plague their websites and negatively impact sales," said Deri Jones, SciVisum chief executive officer.
He added: "Those that don’t will die with the high street."
The company also forecasts that corporate personnel will take back control of company websites and e-commerce activities as the market shifts from the high street to cyberspace.
SciVisum helps to identify errors in online sales software; its clients include Virgin, Tesco, T-Mobile, uSwitch and BDO Stoy Hayward.