Pay per click has been described as one of the best ways to sell products by one expert in the sector.

Nicholas Jervis, founder of Samson Consulting, explained in a piece for Fresh Business Thinking that using this form of marketing campaign enables companies to target customers who are already considering purchasing a product.

Indeed, he said he is so impressed by the results of this channel that he could "eulogise about pay per click advertising forever".

"I do not believe that there is a more powerful form of advertising," he asserted.

Other online strategies he recommended trying included utilising social media to reach prospective customers.

The expert added that it is important to gather as many names and email addresses of potential clients as possible.

Last month, an article for Technorati recommended running two almost identical pay per click ads at the same time to make it easier to see what works and what does not.

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